What are our unique attributes and market niche?

Our identity is the result of how we develop our unique institutional attributes to meet the needs of the world around us. Our identity and brand are shaped by where we are and how we apply our unique strengths and attributes to meet our mission. Right now, UNT is a collection of identities in need of an authentic “umbrella” institutional identity.

Our strength lies in our ability to adapt our future growth to meet the high-demand needs of our region. We want to do it our way by embracing our unique attributes and market niche.

As students, faculty, staff, alums and community members, you have insight into what makes us unique. Tell us what makes UNT special and unique by leaving a comment below or tweet using #UNTIdentity.

UNT is...

"Indie... THE place to come, create and innovate."

− Annette Lawrence, professor and chair of the Department of Studio Art, sharing feedback from discussions at the Planning Implementation Workshop

"The place to create and innovate within a community that embraces diversity."

− Teresa McKinney, assistant vice president for student affairs, sharing feedback from discussions at the Planning Implementation Workshop

"The creators of the creative class. We are authentic, quirky, innovative, diverse, inclusive and green."

− Jason Simon, associate vice provost for institutional research and effectiveness, sharing feedback from discussions at the Planning Implementation Workshop

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Annette Lawrenceprofessor and chair of the Department of Studio Art, speaking for table 7 at the Planning Implementation Workshop

  • Diversity
  • Liberal arts
  • Jazz/music
  • Sustainability – Mean Green
  • Upward mobility
  • First generation
  • “Quirky and cool”

“UNT – Indie … THE place to come, create and innovate”

Thursday, August 28, 2014 - 14:27
Patrick Pluschtassociate vice provost for learning enhancement, speaking for table 8 at the Planning Implementation Workshop

  • We meet you where you are and take you where you want to go
  • Go forward – Go Green  – Go UNT
  • At A&M, you come as you, and leave an Aggie – at UNT, you come as you, and leave a better you
  • Self-discovery, individuality – everyone who comes here is different

Thursday, August 28, 2014 - 14:28
Marilyn Wileysenior associate dean in the College of Business, speaking for table 10 at the Planning Implementation Workshop

  • Green
  • Good value and valuable
  • Hard working
  • Heart of the metroplex
  • Diversity and individuality
  • Sustainability
  • Musical, artsy, quirky
  • Collegial
  • Tolerant, flexible

Thursday, August 28, 2014 - 14:28
Cinnamon Sheffieldsenior associate athletic director, speaking for table 11 at the Planning Implementation Workshop

  • Creative, innovative, diverse
  • Teachers, music, journalism
  • Individuality
  • Quirky

Thursday, August 28, 2014 - 14:29
Dee Knightassociate dean in the College of Merchandising, Hospitality and Tourism, speaking for table 6 at the Planning Implementation Workshop

A spirit of innovation and creativity

Thursday, August 28, 2014 - 14:29
Jason Simonassociate vice provost for institutional research and effectiveness, speaking for table 3 at the Planning Implementation Workshop

We are the creators of the creative class. We are authentic, quirky, innovative, diverse, inclusive and green.

Thursday, August 28, 2014 - 14:30
Maureen McGuinnessassistant vice president for student affairs and dean of students, speaking for table 1 at the Planning Implementation Workshop

  • UNT is creative
  • UNT is Texas and all that implies. Business and economic opportunity.
  • UNT is diverse: social and intellectual and creativity. “Universe-ity” – the most diverse institution in the U.S.
  • Tolerance, harmony, community

Thursday, August 28, 2014 - 14:52
Rebecca Lothringerexecutive director of undergraduate admissions, speaking for table 4 at the Planning Implementation Workshop

  • Creative, unique, quirky  
  • Place for opportunity
  • There’s a place for everyone – diverse students, diverse experiences
  • Feel of a college town in a large metropolitan area (job opportunities and cultural enrichment)
  • More than just an education
  • Opportunity for experiences
  • Well-rounded students
  • Multifaceted university that allows students limitless opportunities
  • Islands of excellence in an ocean of opportunity
  • Community description – the university behind the Mean Green walls

Thursday, August 28, 2014 - 14:52
Hank Dickensondeputy athletic director, speaking for table 2 at the Planning Implementation Workshop

  • Music
  • Little “D”
  • Jazz festival
  • Suburbia, ranch
  • Green
  • Veterans
  • Education
  • Public
  • Growth
  • North Texas
  • Arts
  • Safe place for risk taking
  • Well-kept secret
  • Challenged by constant change
  • Too many identities
  • UNT

Thursday, August 28, 2014 - 14:55
Mike Saylersenior associate dean in the College of Education, speaking for table 5 at the Planning Implementation Workshop

  • Strong music school
  • Third or fourth university in Texas
  • 24th in U.S.
  • Diversity
  • Accessible (rather than “cheap”)
  • Well-rounded
  • Creative and entrepreneurial
  • The next Austin
  • DFW area university with national and international reach
  • Friendly
  • Make a big place seem small
  • Where a big university feels like home
  • Several nationally recognized programs
  • Denton and UNT each needs the other to continue to grow

Thursday, August 28, 2014 - 14:56

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