Jim Berscheidt

Jim Berscheidt

Vice President for University Brand Strategy and Communications

Executive Assistant: 
Rick Knight-Carr

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Division Information

The Division of University Brand Strategy and Communications is the university’s chief marketing and communications unit and is responsible for:

  • Enhancing, protecting and strengthening UNT’s institutional brand and reputation
  • Reinforcing the university’s relevance to key target audiences, including current and prospective students and their parents, alumni, donors, friends, business and opinion leaders, faculty and staff members, and other constituents
  • Encouraging community engagement
  • Supporting UNT’s student recruitment and retention goals

The vice president serves as the chief institutional spokesperson in public forms, including crisis, event and issue management, and as the chief marketing and communications strategist.

Bio Information

Jim Berscheidt has served as Vice President for University Brand Strategy and Communications since May 2019, leading UNT’s Division of University Brand Strategy and Communications. He is charged with overseeing the university’s brand strategy and aligning communication strategies to best promote the university’s mission to increase UNT’s national reputation for academic and community excellence. He provides strategic direction for UBSC's teams, which use the full array of marketing and communication tactics for internal and external communications such as advertising, integrated marketing campaigns, media relations, social media, photography, videos, websites, and a host of print and digital tools.

An award-winning industry leader in marketing and communications strategy with nearly 20 years experience in higher education, Mr. Berscheidt’s higher education experience includes service as the chief communications and marketing officer at Creighton University, as senior associate vice president of marketing and communications at the Oklahoma State University Foundation and as associate vice chancellor of university communications at the University of Denver in Colorado. Before entering higher education, he worked in nonprofit communications and marketing. Prior to his time in communication management, he spent 20 years in television as an anchor and reporter.


  • B.A. in journalism, Angelo State University
  • M.S. in communication management, Colorado State University